Branding design, interior design, UX, web design
ABOUT THE PROJECT
Shapesmiths is a new CrossFit gym in Clapham Junction which was founded by a duo of instructors working to build a community of people who are passionate about this discipline.
After meeting the client I started training to be able to understand what it meant to do CrossFit. Practicing CrossFit means belonging to a community, and training improves your strength, increases your flexibility and fosters your endurance.
I created an identity that is human, strong and flexible. It is equally effective in print, 3D space and on the web; its elements are applied to all kinds of collaterals, from the walls to the towels.